Obesity

BBC NEWS | Health | Obesity - what's in a word?: "'Obesity' has become the new 'cancer'. A word that is taboo, that intimidates, that strikes fear, that promotes softer euphemisms.

In effect it has become an 'O' word.

The gurus of change management often speak of the need for everyone to recognise a state of crisis in order to take action.

They use the metaphor of a burning platform.

Perhaps the word 'obesity' is itself that burning platform."